• Our success is due not only to the quality of our work, it's down to attitude, approach, and the unique and personal way we work with clients.

  • We strive to be genuine and to expand the boundaries of the conversation - uncovering the place from which true learning, understanding, and resolutions spring.

  • Our dedication and passion to produce good work runs deep - it's what allows us to handle every project with fresh energy and enthusiasm.

A cluster of red and yellow apples hanging from a tree branch, surrounded by green leaves, with a grassy area in the background.

  • We are 100% committed to our desire to distill knowledge in a simple, meaningful, and balanced way.

  • We listen hard to understand your business and your needs, and we are united with you in your drive to get the very best from your project.

Meet the Team

A woman in an outdoor setting pours red wine from a bottle into a glass, smiling with her eyes closed.


  • Founder

    I am driven by a desire to inspire and help others develop in the wine and cider making worlds. In 2008, I began Panacea Wine Consulting and have experience across many different business models, production size, and growth goals.

    My education includes a B.S. in Biochemistry and a M.S. in Oenology from the University of Adelaide in South Australia. My experience includes; winemaking and viticulture work in the USA (+cider), Italy, Australia, and New Zealand, with companies producing and processing anywhere from 50 – 25,000 tons of fruit per year. I have helped design and expand production and packaging facilities, increase growing acreage, expand production and sales, train and educate staff, design and run sensory training sessions, design and run all aspects of vineyard, cellar, and custom crush operations, edit books, sit on review committees for the United States Association of Cider Makers and Virginia Wine Board.

    I love being outside, growing things, learning new things, reading, cooking, and spending time with my family.

kilted man


  • Consultant

    Paul Straith has worked with Panacea Wine and Cider Consulting in various roles for over ten years, helping in the cellar, vineyard, and orchard wherever needed. Most recently he has taken on the role of IT Specialist and manages the Panacea Wine Consulting website.

    Paul believes that with proper guidance and education most people can produce quality wine and cider. He has a Business degree from Patrick Henry Community College and is an electrical supervisor for a small electrical company in Henry county.